Welcome to tomorrow with Hamilton's Auctions; the high tech, agent-assisted sale.
Category News
Auctions. Your Guide.
Hamilton's Property Portfolio continues to keep a finger on the pulse of the changes within the South African and International markets. Property auctions have shown significant growth internationally, specifically in the high-end markets due to new auction technology and the shift to the online way of working. The timeline for people to embrace these technologies has been fast-tracked, largely due to the global pandemic.
The time is now...
Hamilton's Property Portfolio is pioneering this new technology in South Africa, powered by PremBid, a world-class platform offering both the sellers and buyers the boutique experience. It bridges the gap between traditional and contemporary property marketing by keeping the agent centred in the process.
This ensures that the seller gets maximum exposure to as many active buyers and investors as possible and buyers can still physically view the property before the auction and bid confidentially. It is equally important to us that our clients still have access to our agents' expertise and acumen, regardless of which selling platform they elect to use.
In Europe, various online auction platforms have seen a 200% increase year-on-year with the average home value increasing by a further 30%. This tech-focused approach to property sales has seen more than 900 Irish properties sold with an estimated value of €200 million this year alone.
Sellers will be able to view the listing on the site or via the app (iOS pending) as the agent will list the property on the auction platform on the seller's behalf. Buyers view detailed listing information, the geo-location, many quality photos and, in some cases, a video tour from the comfort of their own homes behind their phone or computer.
The process explained
Easy listing process
Expert Hamilton's agent professionally lists the property on the auction platform after completing the valuation all property details on the auction platform are listed, plus a geo-located map.
Agent assisted sale
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Regular feedback from your Hamilton's agent.
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High level of brokerage experience and contract.
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Negotiation skills guaranteed.
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Post-sales follow up.
Maximum exposure
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Quick and seamless registration process. Push notifications are sent to active buyers.
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Buyers can register in both a personal and business capacity.
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The app is available on Android - iOS pending.
Online auction
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High tech seamless platform, powered by PremBid.
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Buyers bid anonymously.
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Buyer stats.
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Regular push notifications remind buyers of the auction.
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Reporting on the auction allows agents to give relevant feedback on bidding price & interest: stats drive future decision making.
The boutique experience
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Boasting 18 years of home buying & selling, we offer our clients the exclusive service they deserve.
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From listing to sale you will receive valuable results-driven, transactional results that set us apart from the rest.
Overview of the key features
Efficient selling process
One of the biggest advantages of online auctions is that you are likely to speed up the sales process. Once the hammer falls, buyers are legally obligated to commit to the sale.
Avoid chain sales
When a property is purchased based on the sale of another property this can slow down the process and complicate the sale.
Investors see value in auctions
Our extensive database of investors will get notifications of what properties are listed for auction. Investors who are looking for properties to develop or renovate often utilise auction sites to find the ideal property.
Sellers maintain final say
The home seller maintains control of each step of the process.
Once the buyer agrees upon a sale, there is no option on their behalf to enter into renegotiations or pull out of the deal without incurring strict penalties.
Competition is increased
Successful auctioning platforms do an excellent job at increasing overall exposure to your home. Because of this, the more potential bidders there are competing for your home, the higher your chances of getting a higher final sale than expected.
Advantages:
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Ease and speed of registration
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push notifications. (for devices)
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confidential bidding.
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automated bidding with maximum bid functionality.
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extended bidding timers.
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view live and upcoming auctions.
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high-speed bidding.
The envisioned purpose of our contemporary platform is to offer our customers efficiency and peace of mind during their unique boutique experience.
Read our previous article here: https://www.hamiltons.co.za/news/35-increase-in-the-luxury-property-market-since-2019-will-this-continue-to-rise/
Contact Hamiltons Property Portfolio for all your buying or selling requirements:
Johannesburg (Head Office): 011 463 0155
Cape Town: 021 418-0328
Garden Route: 044 050 3295
Eastern Cape: 076 927 7787
Or email to reception@hamiltons.co.za
Author: Lisa