business unusual - letter from our CEO
Category News
Dear Valued Client,
I hope you're keeping safe and well - physically, mentally and emotionally - during lockdown. This is a tough time for all of us: our families, our businesses, our colleagues, our country and the world at large. Whether you're navigating working from home, or going into the office, or unable to work at all, everything is different. Life and business truly are unusual.
Now that the lockdown has been formally extended by a further two weeks, this has left many of us wondering what world we'll encounter when we emerge from isolation on 1st May 2020 (ironically, Worker's Day). Life post-lockdown will likely be based on maintaining social distancing, albeit to a lesser extent. We're all leaning more towards the plethora of social media to stay connected while we're apart, and we expect this trend to continue. This is not to say that social contact will be avoided in its entirety, but it will be limited where it can be.
This leads us to consider how we as Hamilton's Property Portfolio will conduct our business going forward. Traditionally we build, develop and foster relationships over time through face-to-face interactions with you, our clients. Will we ever be able to sell properties, and valuable properties at that, sight unseen? Having operated in the luxury real estate arena since 2003, I don't believe the largest acquisition most people will ever make will be concluded in absentia.
Video walk-through tours, virtual viewings and floorplan presentations will become essential in showcasing our properties. We are in discussions with various providers to select those mechanisms that best serve both our brand and our client's properties. Going forward, property viewings will likely be geared towards confirming and affirming what prospective buyers have already seen online.
Since the implementation of lockdown, our team has been working tirelessly to increase our social media reach and maintain brand awareness. We are focusing our posts on giving information of interest or benefit to our clients and providing opportunities to engage with our brand. We've been monitoring the statistics at our disposal and can clearly see a dramatic increase both in website activity and engagement on our social media platforms.
Website: www.hamiltons.co.za
Facebook: www.facebook.com/HamiltonsPropertyPortfolio/
Instagram: www.instagram.com/Hamiltons_property_portfolio
LinkedIn: www.linkedin.com/company/hamiltonspropertyportfolio
Take care during the few weeks. Wishing you all the health and positive motivation you deserve.
"There can be no life without change, and to be afraid of what is different or unfamiliar is to be afraid of life." ― Theodore Roosevelt
"It is not the strongest or the most intelligent who will survive but those who can best manage change." ― Leon C. Megginson
Kind regards,
HAMILTON'S
Regan Harris
C.E.O.
Author: Lisa